AI systems for small businesses

Backbone Studios builds the AI systems and online presence that let service business owners take on more work without working more hours.

Get a free recommendation See how we work together

7 to 10 minute intake. Personal recommendation back in 3 business days. No auto-sequences.

Who I work with

Service business owners who feel stuck

If you're running a small service business and the time you spend on admin, marketing, and operational fires is eating into the work you actually want to do, we should talk.

Best fit:

  • Contractors, health practitioners, dentists, local pros, coaches, and agencies under 10 people
  • Owners who know AI can help but haven't figured out where to start
  • Businesses with at least 12 months of online history and recurring revenue
  • People who want a system, not just a one-off project

Not for:

  • Pre-revenue businesses still figuring out what they sell
  • Enterprise teams with an in-house operations or marketing function
  • Owners looking for someone to take over their entire business
How we work together

Three ways in, depending on where you are

Most clients start with an audit because it's the fastest way to find out what's actually broken. From there, we decide what's worth tackling first.

Entry Point

AI Visibility Audit

From $297 · 5 business days

A focused look at what AI chatbots like ChatGPT, Claude, and Gemini say about your business when customers ask for recommendations. You get a 30-minute Loom walkthrough, a 1-page action plan, and a bonus operational quick-wins section.

Learn more →
Project Work

AI Systems Integration

Custom scope · 2 to 6 weeks

I build the automations that buy back your time: client intake, lead follow-up, content workflows, scheduling, internal documentation, knowledge bases. The boring stuff that costs you hours every week.

Discuss a project →
Ongoing Partnership

OBM Retainer

Custom monthly · By application

An online business manager who runs the operational and AI side of your business so you stay focused on the work that only you can do. Limited to a small number of clients at a time.

Apply to work together →
Why Backbone Studios

The systems behind the work you love

Jessica Hager, founder of Backbone Studios

I'm Jessica Hager, the founder of Backbone Studios. I started this practice after watching too many service business owners drown in admin work that AI tools could handle in a fraction of the time, and miss opportunities because the chatbots their customers now use (more often than Google) don't recommend their business.

Backbone Studios exists for a specific kind of business owner: the one who knows their craft, takes care of their clients, and is ready for the back end of their business to stop being a bottleneck. That means audits that name the real problem, systems that actually get built and used, and partnerships where I'm in your operations weekly instead of disappearing after a project ships.

I work with a small number of clients at a time. That keeps the work sharp and the relationships real.

Curious if Backbone Studios is a fit?

Start with the free discovery intake. Tell me where you're stuck, I'll send back a personal recommendation within 3 business days. From there, we decide what's worth tackling first.